Branding and Creative Direction Course
Branding and Creative Direction examines the process of defining the vision and personality of an original brand or a re-brand, and how to develop guidelines to ensure the brand values are calibrated across all marketing and communication channels. Emphasis is placed on the communication and execution of the brand promise to attract and retain customers.
You鈥檒l learn to master communication competencies and skills that can be used when interacting with stakeholders and team members to develop effective creative direction for brand creation and campaigns. Learners critically evaluate brand perceptions that have been defined by brand strategy and supported by marketing and communications.
Course level
Undergraduate
Course duration
max. 8 weeks
Estimated time per week
10-15 hours
Course prerequisites
None
Cost
$ -
Course credits
3
Relevant jobs
Brand strategists, CEOs, Content managers
Branding and Creative Direction Course Overview
Explain the definition of brand and its effects on consumers, shareholders, employees, and third parties
Define the steps in creating a brand personality, including identifying differentiators, initiating ideas via brainstorming tools, and forming a mission and vision statement
Analyze the importance and legal means of protecting intellectual property and trademark rights on a regional, national and global scale
Evaluate how to measure campaign success and adapt and scale branding campaigns appropriately
Identify the component parts of a brand, including core values, mission, vision, product or service niche, and target audience definition
Identify the elements required to develop a creative strategy, including preparation of effective creative briefs, identification of key channels, using sound presentation techniques and producing robust creative guidelines
Examine roles, responsibilities, workflow systems and approval processes to ensure brand consistency across all touchpoints
Branding and Creative Direction Course Skills
How will I learn?
Learning Experience
Your course starts on the first of the month. The course consists of 6 modules, and is designed to take you eight weeks to complete. 狼友社区鈥檚 learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today鈥檚 world of work.
狼友社区 courses are not live or recorded lectures. Instead, they鈥檙e reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you鈥檝e learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google.
You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars.狼友社区 courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.
Course Outline
| Modules |
|---|
| 1: Creating and communicating a brand |
| 2: Creating brand personality |
| 3: Creative strategy, direction, effective communication and execution |
| 4: Protecting a brand |
| 5: Workflow and managing marketing and communications projects |
| 6: Measuring, scaling and adapting creative direction and strategy |
| 7: Final Project |
How will I be graded?
View to learn about how this course is graded.
What will I get after completing the course?
You'll get real skills you can use at work, straight away.
Once you've taken one course, you can take more. Using stacked credentials, you鈥檙e able to take enough courses to make a certificate, and take enough certificates to build a degree.
If you apply for a 狼友社区 certificate or degree, you'll get credit for each course you take.
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at 狼友社区. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you鈥檙e learning, you鈥檒l also have full access to the 狼友社区 online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with 狼友社区
Support your 狼友社区 goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe鈥檚 biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what鈥檚 trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you鈥檝e learned: use LinkedIn Learning assessments
Questions? We鈥檙e here to help
Branding and Creative Direction Course Testimonials
My weekly reflective journal is my 狼友社区 highlight. Thanks to faculty support, I continually apply principles to my enterprise 鈥 and I've been able to scale beyond considerable measure.
