Online BBA with Specialization in Business Analytics

Make your CV stand out from other graduates with a BBA in Business Analytics. Apply analytics modeling and visualization techniques to inform business decision-making.

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BBA Degree Overview

Duration

Complete a BBA in an average of 48 months or shorter if you want. The faster you finish, the more money you’ll save.

Effort

15-20 hours per week which fits into your work schedule so you can earn while you learn. 

Format

Learner-centric, mission driven, 100% online, offering a next-generation learning experience. Regardless of physical location.

Cost

BBA Degree in Business Analytics: Courses

When you take a Bachelor of Business Administration with a Specialization in Business Analytics, you’ll need to complete 26 core bachelor’s courses as well as four specialization courses. You’ll learn skills based on the latest employer needs and market trends – this is what we call our Workplace Alignment Model – our Business analytics specialization curriculum is designed to equip you with the skills you need and employers are looking for.

  • Data Analytics

    Advances in data collection, machine learning, and computational power have fueled institutional progress. The volume of available data has grown exponentially, and algorithms have continued to advance along with greater computational power and storage. As organizations become more inundated with data, having systems and processes in place to better understand and interpret data is highly important. This course focuses on how organizations can identify, evaluate and use data effectively. As consumers become increasingly savvy with their use of data, organizations need to change their responses. The use of data for all types of business from a large organization to a small retail shop will continue to become more sophisticated. This course provides an understanding of the data analysis process. Learners examine how technology has improved the ability to collect, analyze and interpret data, and they investigate data analysis tools and technologies to improve the decision making process.

  • Machine Learning and Predictive Analytics

    Machine Learning and Predictive Analytics helps learners understand how in today’s global business markets organizations have the opportunity to reach a wider consumer base for their products, and as this consumer base expands, the need for a more sophisticated approach to data mining, analysis, and application is increasingly evident.

    This Predictive Analytics course focuses on the use of predictive analytics and the use of machine learning to find patterns in data sets; the organizations that can better understand the data they collect along with being able to make predictive calculations from that data will gain competitive advantages in their respective markets. In this course learners examine the tools and techniques of predictive analytics and machine learning, including regression analysis, decision trees, and rule models. Learn predictive analytics, and gain a better understanding of how to predict outcomes from available data. Learners explore and examine data, apply predictive tools and techniques to predict outcomes from the data, and interpret the results for improved decision making during this predictive modelling course.

  • Data Analysis and Visualization

    Data Analysis and Visualization helps learners understand how organizations collect, mine, analyze, and interpret data, and how it is important for organizations to understand their stakeholders and customize their data accordingly. At all levels of the organization, especially at the senior level, data must meet the needs of various stakeholders. In this course learners gain an understanding of how to use data analysis and visualization tools and techniques. Learners also acquire the fundamental skills for data analysis and visualization by examining and applying various tools and techniques including MS-Excel, Tableau, and Python to develop dashboards. Learners examine data, apply analysis and visualization tools, and leverage advanced techniques to display outcomes and interpret the results for improved decision making.

  • Introduction to AI

    Introduction to AI highlights the goal of artificial intelligence, which is to create software that can perform reasoning tasks and solve problems in complex environments the way humans do. This course begins with an overview of the evolution of AI tracing its history from the work of Alan Turing to the current state of the art software. Learners examine a range of AI techniques and their applications in business contexts, including knowledge representation, both basic and heuristic search, probabilistic modeling with Bayesian networks, and natural language processing techniques. Class discussions and readings address the philosophical and ethical implications of developing and deploying AI systems in a range of contexts. In the culminating course project, learners identify a problem or task that AI could effectively address, select and evaluate specific AI techniques, and identify and evaluate potential ethical questions surrounding the solution.

Critical ThinkingData ScienceArtificial IntelligenceData AnalyticsData AnalysisProgrammingMachine LearningCRMCommunications SkillsDecision Making

Why choose a Business Analytics BBA

  • With a business analytics BBA, gain a competitive edge with technical skills: apply predictive tools and techniques learned in this business data analytics degree online to predict outcomes, and interpret the results for improved decision making
  • Master online bachelor’s degree-focused soft skills of the future like critical and creative thinking
  • Make informed business decisions, and lead with confidence: 94% of learners increased in confidence at work
  • Build a network of global professionals from 110+ countries working at firms like Google, Deloitte, and EY
  • Earn a bachelor’s degree in business analytics as well as digital badges as you go – including credentials from LinkedIn Learning

I learned at about relationships and it has helped me a whole lot. I would describe as flexible. And secondly, you still have time to do other things that you love to do apart from schooling. So it’s schooling and going on with your life.

Current BBA learner, Nigeria

BBA in Business Analytics: build job-ready skills

95% of our learners gained valuable skills at work

A Bachelor of Business Administration is designed for highly motivated professionals ready to kick-start their work lives. Whether you’re jumpstarting your career or launching a startup idea, you’ll learn how to succeed in modern, global business. To build our programs, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citibank, and Unilever. Our business analytics degree program is designed kick-start your career!

Live the U.S. University Experience

50% off International Scholarship.

learners can complete their degree in the U.S. at one of Strayer University's campuses. You can transfer credits from and finish your degree in the U.S. potentially saving on costs of studying abroad, with a streamlined admissions process and a 50% tuition scholarship opportunity for eligible learners. International students planning to study in the United States must apply for a valid learner visa enabling them to live and study in the U.S. Eligible visa holders may also have access to optional practical training subject to the requirements as outlined by the USCIS.

Bachelor of Business Administration (BBA) in Business Analytics: FAQs

We understand that life can get busy, so we make it easy to begin your studies at .


Focus on Your Goals

You can start learning immediately! If you can't provide all your documents upfront, simply upload your government-issued ID and pay the application fee.


What Happens Next?

Once you're enrolled and your first course begins, you'll have 60 days to submit any missing documents, such as your diploma or transcript.


What We Need from You

  • Proof of Graduation:This can be one of the following:
    • Your high school diploma or college graduation.
    • Your GED certificate or an equivalent exam (HiSET, TASC).
    • We'll need official copies of your diploma and transcript in English. If your documents are not in English, please include official translations (from a recognized institution or embassy).
  • English Language Proficiency:
    • Submit an official transcript showing you graduated from high school or an equivalent program.
    • OR provide proof of a minimum passing score on an approved English qualification exam taken within the past two years.


We're here to support you every step of the way.


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Select which program you’re interested in, and submit your details to learn more about 's fully online programs — a Application Specialist will then be in touch.