��������

They say that leaving a job is probably one of the most stressful things that you can do in your life. So, what drives people to do it and make this great change? Arafat Manliki, former Digital Marketing Manager at MTN, the South African-born mobile network provider that has major traction in the African market, and more specifically, West Africa, recently decided to take the plunge and move to another company.

With a successful 14-year career at the provider, and much more to be achieved, what would make such a visionary and marketing aficionado want to switch jobs to become Marketing Comms and Digital Leader for West Africa at Schneider Electric?

The same reason most of us would. To get ahead in our careers, become more successful, stay ahead of others in business, and for some of us that are lucky enough, leave a lasting legacy.

Sounds pretty easy and obvious, but as most self-made business people will tell you, it doesn’t just drop into your lap. It has to be earned. That said, there is a defining factor and that comes down to higher learning, choice of university and most importantly, choice of program. Get that right, and suddenly the world that is your oyster will definitely open up wider than for most.

Most people hold two degrees. Undergraduate and post-graduate. Arafat Manliki holds four. He holds a Master of Business Administration (MBA) in Advanced AI and Automation from the ��������; Certificate in Disruptive Strategy from Harvard Business School, Mini MBA in Digital Marketing from Rutgers Business School New Jersey and a Professional Diploma in Digital Marketing from the Chartered Institute of Marketing UK.

All of which have stood him in good stead to translate corporate strategy into actionable marketing plans that deliver on commercial growth, brand equity, and market share targets. Find out a bit more about where he came from and where he is going to in this interesting .